The ADDCO IMAP policy is applicable to all ADDCO dealers who advertise on the internet and all ADDCO distributors who sell to internet dealers.

Authorized reatilers who offer the products for sale via the internet agree not to advertise below ADDCO's minimum advertised price (IMAP).

Violation of the IMAP policy will result in a one month suspension of orders and shipments of electric fireplace products for the first offense; a second violation will result in a termination of orders and shipments of electric fireplace products.

Approved retailers and distributors must sign and adhere to the IMAP policy, in order to participate in the ADDCO dealer program.

A complete outline of the ADDCO Internet Dealer IMAP Policy will be emailed to ADDCO dealers and distributors after approval of their application.